There are plenty of people out there losing things like keys, jewellery and other metallic items every day. However they just don’t know this service exists so it is time to concentrate on some marketing. Here are a few ideas that I am trying to get the word out there on the cheap 🙂
Facebook: I have set up a facebook page at http://facebook.com/lostringsearch -it is tiny ATM with 18 likers, but hopefully I can get things building quickly.
Twitter: I post to #Adelaide daily with a simple message explaining what I do and also if there is anything happening that day. ABC891 picked up on these posts and we had a for radio interview, but it is not reaching many people yet.
Email: I have added a link to http://lostringsearch.com to my email sig so hopefully some people will ask what it is about.
This website: This site is actually doing fairly well, growing each week and is constantly ranked highly in the popular search engines. in particular it is ranked number 1 for most connotations of Adelaide, Lost, Ring, Jewellery, Metal Detecting, etc. It is also doing well for Metal Detector Hire which is great.
Fliers: I have started putting together some community notice board type fliers to see if I can get some extra business. This is the current one: lrs_ad
Word of mouth: While most business is coming in from this website, there are a few that are starting to find me via their friends. Hopefully this will grow as I get out to more jobs.
Potential (Future): I am thinking about arranging some paid, focused advertising such as facebook ads or google, etc. Not sure about this yet, but if things don’t improve soon I will have to try something. I keep hearing about people who would have used this service if they knew about it so there is potential.
They weather in Adelaide is cold and wet ATM so there are not lots of people heading out to the beach and losing things so things will pick up as it gets warmer. Would be nice if things were busy though 🙂