Preparation for Summer

The quiet winter months are over and it is time to prepare for spring and summer. This year I am hoping to build enough momentum and goodwill to make a living out of metal detecting.

I know there is enough demand and opportunity, it is the marketing and general business skills that need work- yep me 🙂

Everything related to the business needs work, there’s the crazy low pricing, the lack of some specialist equipment, a shop front and 100’s of other details that would improve things. This week’s task was organising some car signage.

Detecting car signage

Logistics of Beach Detecting

The largest single genre of lost jewellery searches I perform are lost rings that slip off while throwing something at the beach. While I really enjoy searching for and finding rings in beach environments they do have some unique difficulties that make things interesting. 1. Salt water destroys electronics quickly

2. Waves and wind can make searching the surf zone extremely tricky (and sometimes a little dangerous)

3. It can be really busy on nice days, so physically getting to the search area is problematic.

4. Often the search can only be carried out at low tide.

It is this last issue that keeps coming up and makes logistics interesting for finding some items. Usually (Adelaide is a bit weird with this) there are two low tides a day around 12 hours apart. These times are just about never convenient to organise time off work, so balancing a 9-5 job with jewellery rescue is a real challenge.

Until now, I have managed to juggle these commitments, but for the near future I am going to see if I can concentrate on metal detecting full time. There is no way I could financially survive just with jewellery searches at $50, so I am going to supplement that income with metal detector retail sales and the random coins I find.

Not sure if this is going to work while I try to keep the service costs down as low as possible, but happy to have a go 🙂

The low tide quandary came up this week when I needed to search for a ring at Seacliff during low tide. Unfortunately the lowest tide was 11.30PM, so I spent from 10.30pm to 12.30am down there with the beach all to myself. It was certainly beautiful and peaceful, but no joy this time as i failed to find the ring.

Sentimental Ring Found

I had the absolute pleasure of helping out Phil and his wife with a very sentimental lost item yesterday.

The call came in while I was knee deep in databases so was in itself a welcome relief 🙂 Phil was originally looking for a hire detector to find his late mother’s wedding band but after a quick chat I explained that the hire detectors were not really ideal for new users in wet beach salt water sand environments and suggested just getting me to pop down there..

It was decided that I would drive down from the foot hills and run a search for the ring …

I met Phil at Glenelg where I handed him some flags to mark out the search area and went to work walking one pass, turning back and picking up a awesome low tone signal about half way back along the second pass. It didn’t sound too deep so I just leaned down and pulled the target out with my fingers and called Phil over 🙂

The ring had that high gold content almost red tinge and had a lot of weight about it. A beautiful ring, and awesome ending to the search and I will never forget the look on Phil’s face when he got his Mum’s wedding band back after having it on a chain every day for 18 years.

I love this job 🙂

Other Metal Detecting

While jewellery rescue is the main reason we get called out to search with metal detectors there are plenty of other reasons to consider using a detector. Here are some to think about:

  • Have your lawns searched before moving house
  • Safety search to remove wire, nails, bullets, etc from play areas
  • Search for caches buried in yards
  • Coin and relic searches while visiting historic locations
  • Remove junk metal from garden beds
  • Searching for pipes
  • Searching for buried cables
  • Locating lost pop up sprinkler locations
  • Searching for nails in timber

I have even found a cache of gelignite.

Lost keys found in a horse paddock

Today’s search was tricky for a few reasons. The main issue was that the lost keys were somewhere in a massive search area. They were lost in one of two 2 hectare paddocks and narrowing the search zone was difficult.

The second major issue was that the keys were lost in knee high grass, so both keeping the coil close to the ground and also following up on signals was difficult.

The client was the lovely Liz who did her best to cut down the area and fill me in on how she lost the keys, but couldn’t really cut it down too much. I gave Liz a quick lesson in how to use a detector and handed over a Tesoro Silver, while I used my Sovereign GT and went to work.

Unfortunately the paddocks were full of metal junk so searching was painful, slow and annoying. After 2 hours we were both starting to get tired and we were just about to give up for the day when Liz yelled out that she had eyeballed the keys 🙂

So the day ended successfully and I headed home to charge the detector and standby for the next job. Cool 🙂

White Gold Ring Found in Seacliff

Just back from a successful search for a really nice white gold ring with a large Victoria era diamond. The lady was completely distraught and devastated at losing this ring. Fortunately she was clever enough to note the area carefully and was able to put me within 5m of the location. Connor joined me for this trip and the little trooper helped hold a torch 🙂

After marking out a search area and getting to work it only took about a minute before hearing that lovely growl of white gold. I am really glad I was able to get down to Seacliff tonight and help out this really nice couple 🙂

Lost Ring Found With Hire Metal Detector

A lovely couple contacted me with the sad news they had lost an engagement ring down near Middleton Beach on the Fleurieu Peninsula. They were not sure exactly where the ring was and asked to hire a detector for the weekend.

The ring was likely to be in either grass or dry sand so I set them up with a Tesoro Silver Umax (Micromax) and some accessories. They had not used a Metal Detector before so I offered a few tips and techniques including searching for a gold ring on the lawn, and they were off.

The phone rang on Sunday night with the fantastic news that they had been successful in finding the ring 🙂 I love a happy ending 🙂

Engagement ring found with hire metal detector
Lost gold engagement ring found with hire metal detector

Adelaide Lost Ring Search Marketing

There are plenty of people out there losing things like keys, jewellery and other metallic items every day. However they just don’t know this service exists so it is time to concentrate on some marketing. Here are a few ideas that I am trying to get the word out there on the cheap 🙂

Facebook: I have set up a facebook page at http://facebook.com/lostringsearch -it is tiny ATM with 18 likers, but hopefully I can get things building quickly.

Twitter: I post to #Adelaide daily with a simple message explaining what I do and also if there is anything happening that day. ABC891 picked up on these posts and we had a for radio interview, but it is not reaching many people yet.

Email: I have added a link to http://lostringsearch.com to my email sig so hopefully some people will ask what it is about.

This website: This site is actually doing fairly well, growing each week and is constantly ranked highly in the popular search engines. in particular it is ranked number 1 for most connotations of Adelaide, Lost, Ring, Jewellery, Metal Detecting, etc. It is also doing well for Metal Detector Hire which is great.

Fliers: I have started putting together some community notice board type fliers to see if I can get some extra business. This is the current one: lrs_ad

Word of mouth: While most business is coming in from this website, there are a few that are starting to find me via their friends. Hopefully this will grow as I get out to more jobs.

Potential (Future): I am thinking about arranging some paid, focused advertising such as facebook ads or google, etc. Not sure about this yet, but if things don’t improve soon I will have to try something. I keep hearing about people who would have used this service if they knew about it so there is potential.

They weather in Adelaide is cold and wet ATM so there are not lots of people heading out to the beach and losing things so things will pick up as it gets warmer. Would be nice if things were busy though 🙂